They call the metaverse the next generation of the internet, but it is so much more than that. It brings everyday situations to life in a rich, immersive way. Surreal Events is one provider that stands out by making metaworlds that matter.
What is Surreal Events?
Surreal Events was founded in 2020 by Chicago-based Echelon Design, an event marketing and production company with offices in Chicago, Atlanta, Las Vegas, and Portland.
The pandemic presented many challenges for event and marketing companies and, as a result, spurned the development of new ways to connect, collaborate, and host events. In order to survive, Echelon Design took its business online to the metaverse and continues to thrive by creating the most realistic 3D virtual spaces for any type of event. The result of their efforts is a best-in-class Platform-as-a-Service (PaaS) that companies use to express themselves through rich 3D experiences.
Surreal’s Best Features
Surreal allows audiences to connect, create, collaborate, and celebrate in entirely new ways. Their tagline is “dream it, and they will come!”
Some of the fantastic features that make Surreal’s event platform unique include:
Customizable Venues
Start with a selection from Surreal’s library of venues or bring your own and customize it to create an entire virtual world for your audience.
Personalized Avatar Creation
Using Surreal’s powerful design engine, you can fully customize your avatar with dozens of details. You can also choose from a wide selection of pre-made avatars to use for your metaverse personality.
Easy Navigation
You can navigate easily around your virtual worlds using the mouse to point and go, your arrow keys, or you can teleport to another destination in seconds. The system is very intuitive and easy to use.
Multiple Ways to Connect
Surreal offers clients and users’ video, chat, and voice options to connect and collaborate in diverse ways within the platform.
Presentation Tools
You are not limited inside your virtual 3D space. You can run websites, slideshows, or stream videos easily to present any type of media to your audience.
The Benefits of Surreal
The benefits of hosting live events online in a truly unique environment are vast. You can save a lot of money by not renting out expensive venues and paying to staff the event.
Other benefits of hosting your next event online in the metaverse are:
- Browser Access – There is no app to download; you can access Surreal from any browser on any device.
- Immersive Experiences – Enjoy rich, photo-realistic live events in an immersive 3D environment.
- Highly Interactive Options – You can connect and collaborate using voice, text, video, and more.
- Intuitive – The platform is easy to use and highly intuitive for a better client experience.
- Fully Scalable – You can plan events for hundreds of participants or thousands. The environment is fully scalable.
- Sustainable – Virtual 3D events are better for the environment, provide a smaller carbon footprint, and save money.
- Secure – The system is backed by robust security provided by the AWS encrypted backbone.
- Analytics & Reporting – Clients also have access to full real-time reporting, analytics, and CMS integration.
- Fully Customizable – Anything you can dream up, Surreal can make happen. You have access to unlimited virtual environments, meeting spaces, and events.
- Engaging Fun – Make your next event unforgettable. The metaverse makes learning, exploring, and attending fun and keeps audiences more engaged.
How to Use Surreal Events for Your Business
Surreal provides some interesting white papers on how companies can use the platform to move their events from 2D to 3D and how to monetize the experience. Some of the ways you can use Surreal Events for your business are:
- Metaverse Games – Host your latest game in the metaverse using Surreal’s universal browser-based platform. You can host single and multi-player options for your games.
- Conferences – Imagine hosting your next company conference in an Egyptian pyramid or other virtual destination. Anything is possible with Surreal.
- Showroom – Nothing sells better than 3D. Allow your customers to completely turn a product over and view it from all angles and apply color and fabric/material options to get a feel for what it would be like in their lives.
- Innovation Center – The metaverse is the perfect place to show off your innovations and get support from investors and potential distributors.
- Product Launch – Host your latest product launch in 3D and wow your customers. Surreal’s rich, the immersive platform is like no other place on earth to show off your new products.
- Trade Shows – Trade Shows are great for networking. Use exciting virtual destinations to connect, collaborate, and share trade secrets in an entirely unique experience.
- Sales Meetings – Sales meetings can be boring. Spice them up with a trip to the metaverse in virtual 3D rooms that inspire your best efforts.
- Training Session – Many people learn visually. The 3D environment offers different ways to train staff and clients on using your products. The sky is the limit when it comes to creative ways to host your training sessions.
- Office Space – Work in a more exciting environment. Take the team to the beach, a fancy new office building, or set up camp in the Sahara Desert for an entirely new way to work.
- Concert – Enjoy your favorite artists in virtual 3D space. Concerts are a great use of Surreal’s unique platform.
- Promotion – Promote your products and monetize your 3D offerings.
- Film Screening – Screen your next big blockbuster online in a rich 3D theater environment and customize it however you want.
- Media Launch – The metaverse is a perfect backdrop for a media launch. Surreal offers the playground for you to design your unique audience experience.
- Metaworlds – Create entire worlds for your unique purposes. You are not limited by anything other than your own imagination.
Learn More About Surreal Events
Contact us today to learn more about how you can use Surreal Events to enhance your connections, collaborations, and audience interactions. We have all the information you need. The future is here now; get started today!
