Metaverse Platforms

Augmented Reality (AR) and Virtual Reality (VR) bridge the digital and physical worlds. These technologies provide an engaging experience which allow you to take in information and content visually, in the same way you take in the world. Integration depends on your business-use case and application.

With so many innovative platforms and services available that provide AR and VR, it is difficult for organizations to select the right vendor. We break down each technology, how they work, and the benefits to help you choose:

AUGMENTED REALITY (AR)

Using an AR device, AR overlays real-world objects and environments with 3D virtual objects. Your physical environment is enhanced with computer-generated images such as 3D holograms and animations, video, sound, and other digital information to change your perception or create intended meanings.

You can experience AR with devices such as apps for mobile or desktop, special hardware, or AR glasses. The device uses computer vision, mapping as well as depth tracking to calculate the position and orientation of the object or environment where you are located, so the appropriate digital information is shown.

AR has many benefits –

Countless business-use cases for interaction, knowledge, and information
Generates unique customer experiences
Offers ability to share experiences long distance
Creates opportunities for educators to enrich classroom learning and experiences
Empowers learning and social disabilities

VIRTUAL REALITY (VR)

While AR augments the real-world landscape, VR creates a completely immersive environment. Your visual senses are under the control of a VR headset device eliminating any interaction with the real world, instead, placing you inside a fictional 3-dimensional experience. VR strives to emulate reality, so both visuals and audio work together to create credible experiences guiding you through a digital world.

Similar to AR, VR has many benefits –

Countless business-use cases for knowledge and information
Engaging and entertaining experiences
“Tryout” capabilities
Safely simulate dangerous situations for training purposes
Offers a strong competitive advantage keeping up with trends

When AR and VR technologies are merged together, an improved engaging experience is generated giving a new dimension of interaction between the real and virtual world.

MIXED REALITY (MR)

MR brings together real world and digital elements where you interact with and manipulate both physical and virtual items and environments. Using next-generation sensing and imaging technologies, MR allows you to see and immerse yourself in the world around you even as you interact with a virtual environment using your own hands—all without ever removing your headset.

Developing MR applications to help visualize complex objects can help a business leap to the forefront of its field. Imagine physically presenting real-life 3D characteristics where the real world co-exists with the digital one allowing users to walk around, look inside, and fully interact with objects as if they were real. This provides a much more powerful experience than offering a presentation or video.