Since the metaverse is a shared virtual 3D world or worlds, there are many components and challenges that go into creating an immersive experience for your audience. From graphics to rich media, this new environment may require the need to invest in new assets.
We’ll break down the options and what to expect:
The consumer’s attention span tends to get less and less over time; as a result, we need to entertain them in more creative, engaging ways. For years, video has been all the rage, now the future is evolving to 3D design and animation. A new digital medium like this creates infinite possibilities and adds layers of connection and experience.
3D design tools are necessary to create lifelike virtual artifacts and achieve an immersive experience in the Metaverse. There are many 3D modelling software programs currently available to teach you the fundamentals of 3D design.
When designing for the metaverse, it is essential to keep these guiding principles in mind:
Keep in mind that the main audiences engaging with the new Metaverse technologies are Gen-Z and Millennials.
Web 3.0 is about content ownership where creators can monetize their digital assets in ways not possible before. This could lead to an explosion of new companies and technologies no longer constrained by traditional barriers and monetization models.
In the Metaverse world, creators have direct market access to build ongoing relationships with fans in self-governed communities where they can monetize their digital assets.
This new opportunity to benefit from the creator economy in the metaverse involves:
NFTs (Non-Fungible Tokens) are portable digital assets designed by creators to introduce content that is scarce and unique to their fan community.
They are blockchain-based records, secured by the same technology of Bitcoin, that uniquely represent pieces of media. NFTs cannot be copied, only transferred, so there is a real notion of ownership manifested in technology.
An NFT contains documentation of its history and origin and can be anything digital including art, video, music, land, games, furniture, memes, and more. The scarcity and uniqueness of each NFT adds value and some creators attach a code to their NFT to mean anything, such as ensuring the original creator receives royalties from secondary sales.
Brands are discovering new ways to be successful in the metaverse by creating a highly personalized, immersive experience for consumers. This new digital experience takes the consumer out of their comfort zone and encourages them to consider the service or product offered.
The customized digital experiences that brands create will enable you to interact, play, work, meet and conduct transactions – right in the comfort of your own home. Interactive virtual events, virtual spaces, video games and digital avatars allow you to embody and experience the world from a completely unique perspective.
Avatars are digital representations of ourselves in the virtual world. Increasingly, they will represent us as we shop, socialize, learn, and work in the connected online environments.
Much like 2D avatars on other platforms, you will be able to create and use an avatar in the Metaverse as your own identity. The 3D avatars, through artificial intelligence, are more flexible and realistic replicating the entire person and their body movements in order to give a vivid feeling of the person actually being there. They will also be able to carry over to different virtual worlds you will visit in the entire Metaverse.
The metaverse is the internet transformed by real-time 3D technologies, but the impact of 3D real-time is also transforming geospatial. Bridging the digital and physical worlds is illustrated by the integration of geo mapping data into game engines, which enable the rendering of realistic 3D scenes in real-time using consumer hardware.
3D video production is advanced to include live augmented reality holograms captured with purpose-built cameras and broadcast into live virtual presentations held in real world spaces. The type of equipment required depends on your goals as there are a range of options.