Find Your Perfect Fit with 3DLook
The Metaverse is a Wild West of opportunity that companies use for many different purposes. One-way businesses are using the Metaverse is to sell products and services. 3DLook is a Metaverse technology company making it easier for retail clothing vendors to sell their products online.
What is 3DLook?
3DLook is a virtual fitting room that buyers can use to try on clothing and accessories without ever entering the store.
Founded by Vadim Rogovskiy, Ivan Makeev, and Whitney Cathcart, 3DLook is a mobile-first body scanning and measuring technology company. Their product was designed to provide customers with accurate data-driven size and fit recommendations with photorealistic renderings of how the clothing will look on them.
Their goals are to provide clothing retailers with a way to offer a more personalized shopping experience through an inclusive fitting room for customers of all types and sizes. The service reduces returns, boosts sales, and increases shopper confidence.
As part of its corporate philosophy, 3DLook values innovation, delivering results, teamwork, happiness, and the environment.
3DLook was nominated as one of The Metaverse 100, an exclusive list of companies shaping the future of the Metaverse.
3DLook serves a niche audience by solving a problem. The company provides retailers with a technological solution that allows customers of all shapes and sizes to try on clothing virtually. Some of the app’s features include:
Mobile Body Scanning and Measuring
Users can upload two photos, and the app instantly generates body measurements and 3D avatars. It allows customers to enjoy clothes shopping from the privacy of their own homes.
Personalized Size Recommendation
Once the user’s measurements are uploaded, the app can accurately map according to your brand and intended fit recommending the perfect clothing and sizes for each individual.
Shoppers can use the app to virtually try on dozens of products without having to visit busy stores or wait in line for a fitting room. Virtual try-on increases conversions by a large margin.
Body Analytics and Retail Insights
Use the app’s powerful analytics and retail insights to market to targeted audiences interested in particular products, forecast demand, and drive product development initiatives.
3D Look offers two different products for companies looking to enter the Metaverse for increased sales and a better customer experience.
The first is YourFit which is the measuring tool that scans the body (from two photographs) and allows the user to try on clothes and receive recommendations for options and sizes. 3D Look calls YourFit the ultimate virtual fitting room experience.
Mobile Tailor is their other product that employs body measuring technology so that customers can scan and upload their measurements for custom-fitted clothing. The process covers 80 body measurements in 30 seconds using only two photos.
Mobile Tailor works by installing a customized widget on your website, or you can send customers a direct link via SMS or email. Buyers snap two photos of themselves, and the app does the rest measuring dozens of points on their body and sending you the exact measurements to work from. No personal contact is needed, and the app is safe, fast, and reliable. Mobile Tailor saves time and money and is easy to use for everyone.
Once uploaded, you receive a complete set of measurements in your dashboard along with a 3D avatar of your customer. The 3D avatar will help you view exactly how your custom clothing will look on your buyer before delivering the product.
You can also customize the measuring widget for your specific audience. Create personalized greetings and completion messages, and you can also brand the widget to fit the style and colors of your website.
Most of the 80 measurements are ISO 8559-1 compatible, and you can export your customer’s 3D body avatar into popular fashion design software.
The Benefits of Using 3DLook for Retail
3DLook has won various awards for its innovative proprietary body scanning software. The technology uses sophisticated AI to deliver photo-realistic data and results.
The app extracts many different features of the user’s body, including body contour, shape, and position. Then it marries these features with specific body parts (head, neck, shoulders, forearms, and ankles) and captures the details of the user’s appearance, such as haircut and skin tone, to create the most engaging, realistic virtual fitting room experience.
Some of the benefits of using 3DLook include the following:
3DLook’s app is lightweight and fast, delivering instant results without hogging resources or bandwidth. Users can access the app right from your website without downloading anything.
The app includes real-time tracking and machine-learning-powered validation during the scanning process to ensure accuracy.
3DLook uses edge computing for landmark detection and background segmentation, decreasing processing time and improving efficiency.
Automated Garment Preparation
Using patented technology, 3DLook extracts data from product pages marking landmark points on clothing and adjusting for texture to ensure a perfect fit for everybody.
Natural and Realistic Try-On
Along with 80 measurements, body proportions are preserved, and product tones are adjusted to fit the photo. Using the customer’s hair and coloring, the app creates the most natural and realistic virtual try-on experience equaling looking in a mirror.
The app also includes native integration with Shopify, Magento, Salesforce, and other shopping platforms, pulling catalog information and mapping the fit with individual SKUs for each product line and customer.
Security and Compliance
Security is also vitally important to 3DLook, and they have incorporated GDPR standards into all their data practices. Their technology is also SOC 2 compliant and uses end-to-end encryption for the highest level of privacy and security. They regularly verify their security practices and encryption algorithms to keep customers’ data safe. Every photo uploaded is secure and protected and cannot be accessed without the user’s unique security key.
Find out More About Using 3DLook for Your Business
3DLook is another company trailblazing innovative solutions for the metaverse. Contact The Metaverse Spectrum today to learn more about how 3DLook can help your retail clothing business!